Sunderland City Council – Foster Carers North East Sunderland

Case Study – Sunderland City Council Fostering Video



Sunderland City Council“Fostering North East“.

We were asked by Sunderland city council fostering service to create a web-based video commercial, which would feature foster carers talking about their experience and why fostering is important.


The aim of the Sunderland’s foster carers video was to generate greater awareness of fostering in the North East of England. It also focused on the need to attract more younger foster carers to the profession.


The completed web-based video has been marketed online to allow those seeking to become foster carers in the North East to obtain an understanding and appreciation of the process and benefits. As a result of our marketing activity the video appears as an organically generated listing within Google e.g. when you type in “foster carers Northeast Sunderland“, the video can be seen on the first page. This search term returns approximately 5,870,000 results.


The result was the creation of a 2 minute web-based video commercial, which has maintained a consistently prominent position within the Google.