Mixed Heritage Adoption – London Borough of Merton

Case Study – London Borough of Merton Adoption Video

 

Brief

London Borough of Merton“Mixed Heritage Adoption London“.

The brief given to us by the London Borough of Merton adoption, was for a video, which would reflect the transition process from application through to final acceptance.

Aim

The aim of the London Borough of Merton adoption video was to create greater awareness of the issues and the process of adoption particularly within the African Caribbean community.

Marketing

The finished video has been marketed online to allow those seeking to adopt a Black child/children. The video is organically generated to appear within the Google listings e.g. if you type in “dual heritage adoption“, the video is on the first page. This search term returns approximately 6,120,000 search results.

Conclusion

The result was the creation of a 2 minute 38 second web-based video commercial, highlighting an African Caribbean’s family adoption experience, which has been successfully marketed online for over a year.