Teenage Fostering London – London Borough of Merton

Case Study – London Borough of Merton Fostering

 

Brief

London Borough of Merton“Teenage Fostering London“.

The brief given by the London Borough of Merton fostering department, was for a video, which would deal with the twin issue surround the fostering of teenagers and that of attracting more White foster carers from within the borough.

Aim

The aim of the London Borough of Merton fostering video was to create greater awareness of the issues and to produce a video, which would highlight the benefits of fostering a teenager.

Marketing

The finished video was then marketed online thus enabling people seeking to foster a teenager to find the video. The video appears in the Google listing and is organically generated e.g. if you type in “teenage fostering London“, the video can be seen on the first page. This search term returns approximately 25,700,000 search results.

Conclusion

The end result was the creation of a 1 minute 30 second web-based video commercial, highlighting the joy teenage boy gets from his fostering experience and also how much the family get from their fostering experience.