Hairdressers Birmingham – JC Hair

Case Study – JC Hair of Birmingham Video Re-defines itself…



JC Hair wanted to re-define itself, “as much more than just a hair salon“.

As a hairdressers situated in Birmingham city centre they felt it was important they were not just seen as yet another stylish hair salon. They commissioned us to come up with a suitable brief for a web-based video commercial which would reflect the diverse nature of the hair salon.


The aim of the web-based video commercial was to capture the ambiance, atmosphere, look and feel of the salon, as well as, the range of products and services they provide. These include:

• Lace Wigs
• Pure Virgin Hair
• Alopecia Treatment
• Hair Extensions


The video has been marketed online in order to achieve better organic positioning on Google, increased visitor traffic to the parent site and increase the number of enquiries. The video appears within Google as an organically generated listing e.g. if you type in “hairdressers wigs Birmingham“, the video appears on the second page. The search term returns approximately 601,000 search results.


The end result was the creation of a 1 minute web-based video commercial, show casing their range of services.