Hair Care Birmingham – Zcue Haidressers

Case Study – Zcue Hairdressers Birmingham

 

Brief

Zcue Hairdressers Birmingham, “constantly developing hair care in Birmingham“.

Zcue hairdressers needed to reflect the diverse nature of their clientele and the type of work they do. They are experts in dealing with alopecia afflicting women.

Aim

The idea behind creating the commercial had a dual purpose:

(i) To create a visual and dynamic representation of the salon that captured their clientele, the staff along with the general atmosphere of the salon.
(ii) To act as an effective online marketing tool. by ensuring greater online visibility within the Google search results and also to achieve better Google ranking position for relevant key search words or terms.

Marketing

The video is marketed online to ensure greater online visibility within the Google search results and also to achieve better Google ranking position for relevant key search words or terms. Thus aiding potential customers looking for hairdressers in Birmingham to find Zcue Hairdressers and are able to watch the accompanying video, as it will appear in the Google listing.

Conclusion

The end result was the creation of a 1 minute web-based video commercial, show casing both the range of services provided by Zcue Hairdressers Birmingham. The end result combines a mixture of client and staff testimonials, along with interesting visuals.