Fostering South West London – Royal Kingston Upon Thames

Case Study – Royal Borough of Kingston Upon Thames Video

 

Brief

Royal Borough of Kingston Upon Thames“Fostering South West London“.

The Royal Borough of Kingston Upon Thames provided a brief which centred on the diversity of foster carers they want to attract.

Aim

The aim of the Royal Borough of Kingston Upon Thames video was to depict the differing social, ethnic and religious make up of foster carers required from within the borough.

Marketing

The finished video was marketed online in order to generate greater awareness and attain better Google positioning for its chosen key words/search terms. The video is organically generated within the Google listings e.g. if you type in fostering agencies south west london, the video is on the first page of the Google listings. The search term returns approximately 14,800,000 search results.

Conclusion

The result was the creation of a 1 minute 30 second web-based video commercial, which has been successfully and effectively marketed online for the past year.